Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
Are you ready to Own Your Niche?
Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself.
You will learn how to:
- Identify and connect with your target audience
- Turn up the traffic generation on your website
- Build an effective blog
- Get results with social media-in less than an hour per day
- Distribute content that demonstrates your authority in your field
- Create email marketing campaigns that build loyalty
- Handle your own PR and get media to come to you
- Add online revenue streams to your business
- Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing
Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you’ve gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals.
Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.
Stephanie Chandler is the author of several books including LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business. Stephanie decided early on to avoid internet marketing tactics that didn’t pass her internal “gut test” and despite her refusal to comply with the masses, she has built several successful businesses, is a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, Wired magazine, BusinessWeek, and many others. She is currently a blogger for Forbes and can be reached via StephanieChandler.com, BusinessInfoGuide.com, AuthorityPublishing.com, or @bizauthor on Twitter.
Product Features
- Used Book in Good Condition
Excellent Advice that is Easy to Act On If you have read a lot of books on marketing already some of what you may read here duplicates that, but most people forget so reading it again serves as a reminder. In addition, no two authors will ever have the same take on piece of advice and that is the case here. For example, Stephanie included some suggestions for how to use post cards that I had not seen anywhere else and it was very helpful. Let’s face it, the amount of material written on direct mail marketing can reach the…
September 23rd, 2018 at 10:05 amâReputation is defined by consumer experienceâ Stephanie Chandler illustrates her arguments with a personalized brand of wit and humor that I found to be engaging in her book, Own Your Niche: Hype Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. My personal favorite example is: âI see a lot of business owners throwing spaghetti at the walls to see what sticksâ (Chandler). To offer context, Chandler is referring to how business owners view marketing strategies. I enjoyed Chandlerâs…
September 23rd, 2018 at 10:21 amThis is an excellent book and truly covers the basics and beyond In an era where Google is now weighing heavily toward good quality content, Own Your Niche is a book you must have in your toolbox. I maintain a blog that helps authors plan and execute a book launch with tips, tutorials, and right now I’m working through designing a complete book launch campaign. Believe me, a lot of the great advice I learned from this book will go into the campaign’s design. Chandler focuses on businesses, but the advice in this book could apply to authors, artists,…
September 23rd, 2018 at 10:52 am